PRIVACY POLICY

EFFECTIVE DATE: 1/30/2026
LAST UPDATED: 1/30/2026

Alive Academy (“Alive Academy,” the “School,” “we,” “our,” or “us”) values the trust of our students, parents, and families and is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website at alive.academy or interact with Alive Academy online. This website is operated from the United States and is intended for users located in the United States.

Information We Collect

Information You Provide Voluntarily

We collect personal information that you choose to provide through our website or digital platforms, which may include student name, parent or guardian name, email address, phone number, mailing address, application and enrollment information, emergency contact information, academic inquiry information, payment or billing information, and other information submitted through forms, portals, or communications with the School.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including IP address, browser type, device type, pages visited, time spent on pages, and referring website.

We may use third-party analytics tools, such as Google Analytics, to help us understand how visitors use our website and improve website performance and user experience. These tools collect information in an aggregated and anonymized manner where possible.

Cookies and Tracking Technologies

Our website may use cookies and similar technologies to support website functionality, enhance user experience, and analyze website usage. Cookies may be session-based or persistent. You may adjust your browser settings to refuse cookies or delete existing cookies; however, some portions of the website may not function properly if cookies are disabled.

Alive Academy does not use cookies or tracking technologies for targeted advertising and does not sell personal data. Where applicable, users may opt out of analytics tracking through browser settings or available opt-out mechanisms provided by analytics providers.

How We Use Your Information

Alive Academy uses collected information to respond to inquiries, process applications and enrollment, communicate with students and parents, administer academic programs, provide educational services, manage billing and payments, send school-related communications and updates, send text message notifications if you have opted in, maintain the safety and security of our systems, improve website functionality, and comply with legal obligations. We do not sell or rent personal information.

School Communications

If you provide your contact information, Alive Academy may use it to communicate with you regarding admissions, enrollment, academic programs, school events, schedules, policies, and other school-related matters. You may opt out of non-essential communications at any time by following unsubscribe instructions or contacting us directly.

Text Messaging

If you provide a mobile phone number and expressly opt in, Alive Academy may send text messages related to school operations, attendance, academic updates, scheduling, safety notifications, or other school-related communications. Message frequency may vary. Message and data rates may apply.

Consent to receive text messages is not a condition of enrollment or participation. You may opt out at any time by replying STOP. For assistance, reply HELP or contact us directly.

Payments and Tuition

When you submit payments or tuition through our website or authorized platforms, financial information is processed securely by trusted third-party payment processors. Alive Academy does not store full credit card or bank account numbers on its servers.

Student Information and Records

Information collected in connection with students may include educational and administrative records. Alive Academy handles student information with care and limits access to authorized personnel for legitimate educational and operational purposes. Electronic communications and systems, while secured, may not be completely free from risk.

Photos and Media

Alive Academy may use photographs or video taken during school activities, events, or programs for educational, informational, or promotional purposes, including on our website, social media, and printed materials. Parents or guardians may contact the School to request reasonable accommodations regarding student images.

How We Share Information

We may share information only in the following circumstances: with trusted service providers who assist with website hosting, student information systems, communication platforms, payment processing, or analytics, and who agree to protect information; when required by law or legal process; or as reasonably necessary to protect the rights, safety, or property of Alive Academy, students, families, or others.

We do not sell personal information to third parties.

Third-Party Services and Links

Our website may contain links to third-party websites or use third-party tools such as enrollment systems, payment platforms, learning tools, or analytics providers. Alive Academy is not responsible for the privacy practices of third parties, and we encourage users to review their privacy policies.

Data Security

We take reasonable administrative, technical, and physical measures to protect personal information from unauthorized access, use, or disclosure. However, no system or method of transmission is completely secure, and we cannot guarantee absolute security. In the event of a data security incident affecting personal information, we will take reasonable steps to investigate and provide notice as required by law.

Data Retention

We retain personal information only as long as necessary for educational, administrative, and legal purposes, or as otherwise required by law.

Children’s Privacy

Alive Academy serves students under the age of 13. Information regarding children is collected only in connection with school operations and enrollment and is provided by parents or guardians or collected with appropriate authorization. If we become aware of information collected improperly, we will take steps to address and delete it as required by law.

Your Privacy Choices

You may request to review, update, correct, or delete personal information, subject to educational, legal, and administrative requirements. Parents or guardians may make requests on behalf of minor students where applicable.

Virginia Consumer Data Protection Act Rights

If you are a resident of Virginia, you may have certain rights regarding personal data under the Virginia Consumer Data Protection Act, subject to applicable exemptions.

Virginia residents have the right to confirm whether we process personal data and to access that data, to correct inaccuracies, to delete personal data provided by or obtained about you, to obtain a copy of personal data in a portable and readily usable format where technically feasible, and to opt out of the processing of personal data for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects.

Certain information collected by Alive Academy, including student-related data, may be considered sensitive personal data under Virginia law. We process sensitive personal data only as permitted by law and solely for legitimate educational and operational purposes.

To exercise Virginia privacy rights, you may submit a request by contacting us at info@alive.academy or by mail at Alive Academy, 1935 Jolliff Road, Chesapeake, Virginia 23321. Requests must include sufficient information for identity verification.

We will respond to verified privacy requests within 45 days. If reasonably necessary, we may extend this period by an additional 45 days and will notify you accordingly.

If we decline to take action on a request, you may appeal our decision by contacting us using the information above and clearly stating that you are appealing a privacy rights decision. We will respond to appeals within 60 days. If an appeal is denied, we will provide information on how to submit a complaint to the Virginia Attorney General.

Alive Academy does not sell personal data, does not engage in targeted advertising, and does not engage in profiling that produces legal or similarly significant effects.

Data Location

Personal information collected by Alive Academy is processed and stored within the Commonwealth of Virginia and is not transferred outside Virginia.

Governing Law and Jurisdiction

This Privacy Policy is governed by the laws of the Commonwealth of Virginia. Any dispute arising out of or relating to this Privacy Policy shall be brought exclusively in the state or federal courts located in Chesapeake, Virginia, and the parties consent to personal jurisdiction and venue in such courts.

Changes to This Policy

Alive Academy may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date.

Contact Us

If you have questions about this Privacy Policy or how information is handled, please contact us at Alive Academy, 1935 Jolliff Road, Chesapeake, Virginia 23321, info@alive.academy, www.alive.academy.